I ran across this Willy Wonka meme on Facebook today, and while I get that the intent may be funny ("You like music? But you don't understand the pain that goes with it!"), the longer I looked at it, the more it unsettled me.
There's a bit of an underlying message that "If you don't know x, you aren't really invested in y." Does classical music really need more gatekeepers? How about instead embracing people who are curious where they are in their exploration and cheering them on instead of chastising them for what they don't know? Let's encourage enthusiasm and curiosity instead of being another barrier.